I used to have more subjects for blog posts than I was able to write and post. I used to blog several times a week. Then I cut back to once per week, and always on a Monday. I had a nice group of regulars, about 20 people who showed up and left a comment, and then quite a few lurkers who read but remained quiet. I had my google analytics to check and see how many hits a post received. My blog made me happy. The sky was the limit.
These days I’m scraping the bottom of the barrel for topics to discuss, and my readership has dwindled to a couple of regulars. I wondered why and came up with this reason: I’m posting the funny events and happenings that occur in my day to day life, and I’m posting my book release, sales, and other book related info, and it’s all going on Facebook. There is a built in audience on FB, and even though I post each Monday about my new blog post, it requires another click to get readers over here. People are busy. People have their favorites. They’re already logged in to FB where they can comment on all of their friend’s happenings. They really don’t want to leave and bounce around reading individual blog posts that are only mildly interesting. It’s easier to click the like button, or fire off a quick comment.
But I own this space, this website and blog. It’s mine. I can write whatever I want and not have to justify it or have it relegated to the back burners of Facebook. Or have to boost my post for $20 to reach readers. I want to keep my blog going, but seriously, I feel like I’m talking to myself these days so maybe FB is right. And I’ve become my own worst enemy, because I’m putting up my stuff on Facebook, nobody else is doing it for me. I’m generating that. So why am I complaining? Ha ha.
It’s not really a complaint. It’s more sadness, because I miss my old crowd. I miss the fun we had in this semi-private space where we felt we could say anything and not be judged. Now everything, the good, bad, and ugly is hung up for all to see on FB: Friends, family, acquaintances, neighbors, business associates, and total strangers. It’s a difficult balancing act of allowing strangers into your space so you can grow your readership vs. keeping it closed and private. How do you feel about that? Are you a big FB fan? Have you noticed your readership follows you there and seldom follows your blog? Have you let your blog go?
Enter, even if you have it on kindle already. You can pass it on, have it autographed to anyone you like. 😉
Addendum: Saturday, 25th: London Mabel is the winner of the book! Congrats! London, I’ll email you!